The phenomenal response received by Indiancooperative.com is very satisfying for the editorial and technical team of the News Portal. According to Google data the number of hits accumulated by the portal in the month of June is 5,96000 thousands (Five lakhs ninety six thousand).
Indiancooperative.com was started in January 2010 with a sense of uncertainty. People said that cooperative is a sector which is not computer savvy and effort of this kind would meet lukewarm response. But the experience of past one and a half year has belied them.
In the first few months only we began to register hits to the tune of 30,000. It went on increasing form months to months. By the end of the year technical team announced that hits to the tune of 4 lakhs have been registered by the Google analytical data.
This year since January 2011, the hits have hovered around 5 lakhs with the month of June showing a sharp increase to the tune of nearly six lakhs (5.96 laks) .
Our editorial team is trying to locate factors behind such a phenomenal growth. One is the editorial policy of absolute neutrality. If we have written a negative story on any cooperative say in the month of March, we have not hesitated in writing positive stories of the same cooperative when it has done something good.
Cooperative is a highly closed sector in India with cooperators staying together in one group. The job of Indiancooperative.com job was quite tough. One negative story against any group may be construed as inspired by the opponent group. It really took more than one year for us to prove that we belonged to no group. Our neutral stories and peoples’ phenomenal response are testimony to this fact.
We assure once again that we have no personal grudge against any one or any cooperative. We base our stories solely on information. If one looks at the gamut of stories that we have done so far, more than ninety percent are positive stories done to get cooperative movement recognition in the national mainstream.
But negative stories have a tendency of sticking to people’s mind and they forget the positive stories done on them.
Indian cooperative.com is not owned by any industrial house. It is coming together of a group of journalists to strengthen cooperative movement in India. So indeed we had problem of sponsors as one knows money is needed to run any show. We journalists pooled our limited resources and carried the job ahead. Later perhaps seeing our honest effort, IFFCO and Amul gave us some advertisements without putting any condition. Our thanks to them, indeed.