In a bid to take e-commerce to villages via iffcobazar.in, the fertilizer giant IFFCO has announced its IFFCO e-Bazar products sales through Common Services Centers CSC, a Government of India initiative.
This was announced on Friday virtually in the presence of IFFCO MD Dr U S Awasthi, IFFCO Marketing Director Yogendra Kumar and CSC, CEO Dinesh Tyagi.
With the announcement, now 3.90 lakh Village Level Entrepreneurs (VLEs) can place orders for various fertilizers and agriculture inputs for farmers through e-Bazar platform. On every order these VLEs will earn additional commission of 4 percent on each product and items will be directly delivered to the respective address mentioned in the order.
Addressing VLEs virtually, IFFCO MD Dr U S Awasthi said, “The partnership between IFFCO and CSC will help in changing the direction and conditions of our country. “The last-mile delivery is an important aspect of our activities at IFFCO and the partnership with CSC and its VLEs will help us reach out to farmers and citizens in the villages with timely supply of reliable and quality Agri inputs,” he added.
Awasthi also underscored the importance of creating IFFCO e-Bazar to cater to the needs of farmers who are not our members. There is a language barrier in our country and our E-commerce website runs in 12 different languages.We have all kinds of products.
We are also in the process to provide the nano fertilizer, zinc, and copper to the farmers. The 500-cc bottle can replace the one bag of Urea and the price is 10 percent less in comparison to one bag of Urea and even there is no need for the government subsidy. We hope that we will get the approval in a month from the government in this regard and will set up a plant in Kalol, Gujarat, Awasthi informed the participants.
CSC, CEO Dinesh Tyagi said, our partnership with IFFCO is a step ahead in furthering the agenda of the Government in serving the farmers and the under served community, especially those living in the rural areas.
Tyagi urged the government to remove the licence process to sell the fertilizer because there are many problems in taking the licence. So, there is a need to remove the license process.
IFFCO Marketing Head Yogendra Kumar said the partnership between the two will not only enhance the business but also provide the good quality products to farmers at reasonable rates. IFFCO will also utilize the network of CSCs across the country to purchase Neem fruit (nimoli), which are used to make bio-pesticides, he added.
