By Anamika Bahuguna
The farmer-centric organization ‘IFFCO Kisan,’ has launched its new category of products i.e. ‘Cattle Feed’ in Punjab and, by the end of this month the company is also planning to launch the cattle feed in other states like Haryana and Himachal Pradesh. The organization is also providing a free of cost accidental insurance of Rs 2 lakh to the buyers along with the product.
Sandeep Malhotra (MD & CEO) IFFCO Kisan, said, “Farmers have been demanding a quality product cattle feed since long, and it was the reason we have made our mind to work in this sector too. We’ve been working for the welfare of farmers since the inception of our organization, i.e., 2007, and this is our new step towards the betterment of farmers or the owners of cattle by providing them the high-quality cattle feeds.”
He further said, “These cattle feeds are produced explicitly by keeping the BIS (Bureau of Indian Standard) indicators in mind. The input raw material which we’ve used in cattle feed is first tested in the labs which are equipped with the latest technology. Also, if it is found at par the given BIS indicators, then only the cattle feed is produced finally from that raw material. It is also tested batch – wise before sending it to the markets so that farmers will get the good quality cattle feed and can generate more income. ”
IFFCO Kisan will soon add a new feature in its ‘IFFCO Kisan – agriculture app’ which has revolutionized the agriculture industry through its state of art ICT Services. Through the new feature, customers can buy the cattle feed online, and the products will be delivered at the doorsteps of farmers.
The cattle feed which is produced by IFFCO Kisan contains required protein, minerals, and vitamins for the growth, maintenance and milk production of animals. It also increases the density and quality of milk, which further produces more butter and fat content in the milk. It also helps in the growth of the calves. It is a balanced source of essential nutrients. It is manufactured using good quality grains, brans, molasses, minerals, and vitamins, which is highly palatable to the animals.
This initiative of IFFCO Kisan will further strengthen the Farmer community, especially those who are doing animal husbandry with risk cover of Rs 2 lakh accidental insurance (free of cost).