Soon after Indian Cooperative broke the news, the co-operative giant IFFCO has announced a mega entry into the field of urban gardening. “AquaGT, an associate of IFFCO has forayed into Urban Gardening by introducing a specialized Urban Gardening product range to assist the urban enthusiasts with useful, effective and easy to use products, under the brand name of IFFCO Urban Gardens”, read a press release issued on Friday.
These products have been researched and developed by the Aquagri Processing Private Limited, at their advanced R&D facility at Manamadurai, Tamil Nadu. Aquagri Processing Private Limited is an associate of IFFCO. The facility is recognized by DSIR and works closely with the Indian Science System. Manufacturing of these urban products and their marketing is done through its subsidiary Aquagri Greentech Private Ltd.
These products effectively deliver easy solutions for the urban garden users who care for the well being of their plants. The initial offering consists of seven environmentally friendly products with many more to be added soon. More details of the products can be found on www.aquagt.in. The products are Nutri Rich – Seaweed Fortified Vermicompost, Protect Neem & Bio-Pesticide Based Plant Protection, Magic Soil – All purpose Potting Soil, Sea Secret – Growth and Plant Stress Tolerance Enhancer, Green Diet – Instant plant Food, Life Pro – Cut Flower Life Extender, Bokashi – Kitchen Waste Decomposer.
On this development, Dr. U S Awasthi, MD-IFFCO, said, “After serving the needs of the Indian farmers for more than 52 years, now one of our associate AquaGT is building a connect with the urban customers by catering to their needs of gardening.” This will enhance the Go Green drive of IFFCO in the urban areas. He further said that we are happy and excited with this new range of urban gardening products. There is rising interest amongst the urban population towards gardening and they are looking for reliable and standardized inputs in terms of readymade soil nutrients for their gardens.”
It is important to note that the gardening products market size in India is estimated to be around Rs 10,000 Crores, with 50% share allocated to plants. Plant Care products account for approx. 15% of the total market, with the rest divided between Pots, Tools and Garden Décor.
These new products are available online on IFFCO’s newly launched E-Commerce platform, www.iffcobazar.in and also at select nurseries across NCR region. We would enlarge the points of availability through different channels across the country. The company is open for technical and distribution collaborations. Over the time we will continue to develop and introduce more specialized products and gardening aids catering to the specific needs of end users said Mr Abhiram Seth, MD of Aqua Agri.