To cater to the fish loving consumers of Bhubaneswar FISHCOPFED launched a Mobile Van “FISH ON WHEELS” with the support of NFDB recently in Bhubaneswar. Minister, Agriculture, Fisheries & ARD Sri Pradeep Maharathy inaugurated this Mobile Van. Fresh preparation of fish dishes in healthy and hygienic condition will be sold to the consumers of Bhubaneswar at reasonable price.
Fish on Wheels is a novel initiative. The Odisha project is quite unique with cold storage facilities and cooking facilities inside the vehicle in a closed environment. It is a compact vehicle beautifully designed with innovative ideas of Engineers from Meerut (UP). Fish items of different flavours shall be served in cooked condition with different local fish varieties including Chilika fish. The vehicle is run by CNG only and thus shall be kept initially in one place and move to places after assessing the demand.
On success of the project, the same can be replicated in other districts of Odisha. The FISHCOPFED brand shall be propagated. Stress shall be given on brand building and consolidation of customers’ base by targeting not only the working class but also the fish lovers with good taste. The potential fishery cooperatives shall be attracted with the support of the state govt. for their economic empowerment through FISHCOPFED.
We have launched FISH ON WHEEL project in Odisha and the next project shall be launched in NCR soon, a buoyed up FISHCOPFED Managing Director Mr B K Mishra said to Indian Cooperative.
Fishery is an important sector of food production, providing food security to a large part of the population besides earning foreign exchange and remarkable contribution to agricultural economy. In spite of that our fishermen are the weakest among the weaker section, lamented Mishra.