GCMMF, the owner of prized brand Amul is in top gears to celebrate the birthday of cooperative doyen Dr Verghese Kurien as an ebullient Managing Director R S Sodhi told Indian Cooperative “It’s a big day for us.”
Today is Kurien’s 92nd birthday. And AMUL is celebrating it as a National Milk Day. Dr Verghese Kurien, also famously known as the father of Milk Revolution in India dedicated his entire life to the cooperative movement in India. Due to his faith in farmers of India, India turned from a milk deficit nation to the highest producer of milk in the world.
To celebrate empowerment, self sufficiency and prosperity National Milk Day will be celebrated across the country, Sodhi said.
The 18 member Unions of GCMMF with farmer member strength of 35 lakhs across 17,000 villages of Gujarat, will organize various activities to increase awareness about the cooperative movement with full support and participation of Chief Minister of Gujarat, Smt Anandiben Patel.
In the farmers meet Chairman, Board of Directors and top management of District Union will address representatives from village cooperatives remembering the contribution of Dr. Verghese Kurien in the success of cooperative movement. The members will also be made aware about the importance of Clean Milk production and productivity enhancement programmes.
An Exhibition will also be arranged on “Amul India Story” depicting the journey of milk cooperative movement. More than 1 Lac milk producers of Gujarat will attend Milk Day celebration function at 18 District Cooperative Unions.
“National Milk Day will be celebrated not just by AMUL but also by various State Dairy Cooperatives and millions of milk producers across the country. Everybody is going to remember contribution of Dr Kurien in making India the largest producer of Milk in the world”, Sodhi said.
Apart from these, AMUL is also carrying out nation-wide activities like school campaigns, interactions with youngsters, plant visits, milk drinking competitions, activities in orphanages, essay/drawing/quiz competitions in schools, milk moustache competitions etc. National Milk Day logo will also be displayed on 200 LAC milk pouches sold by AMUL on a daily basis for one week.
Adding to the celebrations, iconic movie “Manthan” will also be telecasted by major TV channels including DD National. We are also launching Manthan DVDs on online portal Amazon.in. The Classic film on white revolution will be available to consumers from 26th November onwards.
It is indeed a BIG Day for every Indian.
It’s a celebration of a classic example of what industrious farmers of our great nations can do if they have a passionate and devoted leader like Dr. Kurien to lead for their cause.
It also amply shows that if politicians give freedom to professionals in co-operative structures then miracles can happen for the betterment of all.
It feels good to read that Smt Anandiben Patel, Honourable CM of Gujarat, has given her support for today’s celebrations by GCMMF and all the co-operatives.
Feeling so proud to be Indian! Jai Ho!
R S Sodhi is indeed carrying forward the legacy of Kurien. Though GCMMF is beset with politics, Sodhi has singularly focused on its growth. My Congratulations!
Congratulations to Sodhisir for celebrating Milk day & giving tribute to Dr Verghese Kurien the milk msn of India. CM Anandiben supporting such cause would be great help to Dairy industry & the farmer’s. The example of GCMMF should be follow by other state cooperatives throughout the country.
Befitting tribute to the Legend. What better way to build the Brand AMUL than to remember Dr Kurien, the Milkman of India! For large number of Indians and foreigners, Amul=Kurien=Amul. Full page Advt expenditure is more than repaid !!
Great to know about this from the television add and as read above about complete plan of celebration i found it incomplelete because some things are acking in the plan which is their should be something as per the customer’s and Distributors prospective as they all play the major role in your this successful journey of great achievement.. Like offering some special offers and discounts,such many other offers which ll help to create a fabulous impact on all and indirectly it ll help to convey them your concerns towards allof them.. Congratulations…!!!
Dr Kurien is a Legendary figure not only in India but also World over.He is worshipped by millions of rural farmers all over
the country.He kept India’s ” Milk Flag ” flying on the Top of the World,by making India as the. Largest Milk Producing Country in the World – surpassing America ! Dr Kurien is the Patriotic – Revolutionary -Proudest Son of ” BHARATH MAATHA ” .
Dr Kurien extended his full cooperation and help for the development of Dairy Industry in Andhra Pradesh,and the farmers,
are greatly indebted to him.The Krishna Dist Coop Milk Union ( ‘ VIJAYA ‘ milk products ) has erected the statue of
Dr Kurien at their Milk a Products Factory – Vijayawada (A.P ) as a mark of respect & in memory of him.
God has given me ( Dr Jaswanta Rao )an oppurtunity to work under the guidence of Dr Kurien Garu .
I pay my respects to Dr Kurien on this occasion.
‘ POOJYULU KURIEN GAARIKI NAMASKARAMULU ‘