Sudha is a household name in Bihar. It conjures up images of milk and milk products in plenty. Cooperative Milk Producers Federation of Bihar (comfed) that owns it and sells its products under the brand Sudha is set to expand and popularize its business.
The company is reported to have hired the services of several advertising agencies to launch a promotional blitz to promote its brand beyond Bihar.
Comfed markets a range of milk products under the brand Sudha. The most popular products include gulab jamun, rasogulla, yoghurt [plain, sweet] paneer, lassi, ice cream and peda. Comfed does not sell them only in Bihar but also in West Bengal, Orissa, Jharkhand, Uttar Pradesh and North East.
Comfed plans to augment its collection of milk from a million litres to 5 million litres in the years ahead. The Bihar dairy major has also its eye on the country’s capital Delhi and would soon pitch a tent there for doing business.