On the eve of World Milk Day (June 1), various organizations spearheading the dairy sector in India, including the National Dairy Development Board (NDDB) and ace cooperative Amul, raised a glass of milk to mark the occasion. This celebration aimed to convey solidarity with both dairy farmers and consumers, highlighting the critical role of milk in daily nutrition and its economic importance.
The International Dairy Federation Task also joined the global celebrations by hosting a webinar focused on “Women in Dairy.” NDDB Chairman Meenesh Shah participated in this event, underscoring the significant contributions of women in the dairy industry and discussing ways to support and empower them further.
Amul celebrates World Milk Day, accompanied by an image of the beloved Amul girl holding a tray of milk glasses. This clever pun and visual were well-received by their audience, celebrating both the cultural and nutritional significance of milk. The tag line reads, “Milke Piyo, Milke Jiyo!”
The day’s events and activities emphasize milk’s role in enhancing immunity and overall health for all age groups, not just children. Drinking a glass of milk daily is known to boost immunity and help ward off diseases.
In addition to World Milk Day, India also celebrates National Milk Day on November 26, commemorating the birthday of Dr. Verghese Kurien, the architect of the White Revolution in India.
World Milk Day serves as a reminder of the essential role of milk in our diet and the collective efforts of farmers, industry leaders, and consumers in sustaining this vital sector. The celebrations highlight the unity and shared commitment to promoting dairy consumption for a healthier future.