Within three months, Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets its products under brand ‘Amul’, has decided to hike its milk prices in Delhi and NCR by Rs 1-2 a litre from Friday.
But, there is some relief for consumers as another major dairy cooperative ‘Paras’, which has significant presence in Delhi and NCR market, said it has no immediate plan to spike cost of its milk.
There was, however, no word from Mother Dairy.
Accordingly cost of Amul Taaza will be Rs 29 a litre from Friday in Delhi and NCR as compared to Rs 28 earlier, while its Slim and Trim variety will cost Rs 25 a litre in lace of Rs 24 per litre and Amul Gold (full cream) Rs 38 as against Rs 36/litre earlier, GCMMF Managing Director R S Sodhi told media.
Amul had increased prices of these varieties at the same level in its home state Gujarat on July 25 last. In Mumbai, similar hike was effected from July 10 itself.
Sodhi said similar hikes would be done in other parts of the country soon. He said the price rise was due to increase in procurement cost of the milk.
“With the rise in transport and other input cost, we have to now pay farmers more…this has forced us to increase milk prices for the consumers,” Sodhi added.
But, Paras brand ruled out any hike. Narendra Nagar, Director (Operation) of Paras also ruled out raising milk prices in near future.
“We are absorbing the hike in milk procurement cost due to rise in rates of diesel and other factors…in the interest of consumers we have decided not to increase milk prices in near future,” Nagar added. Describing the price rise by Amul as “unjustified”, he said rise in procurement price by Amul would have an adverse impact on them also.
The three popular milk brands had increased prices of its milk in Delhi and NCR by Rs 2 a litre in May last.