The jewel of cooperatives Amul has agreed to sponsor athletes participating in the 2012 London Olympic. Amul produces milk and cheese which are source of energy for the athletes and hence the sponsorship, declared GCMM Managing Director R S Sodhi in a function at Delhi on Monday.
Amul signed a MoU with the Indian Olympic Association.The MoU was signed by Raja Randhir Singh, Secretary General, IOA and Member, International Olympic Committee and Mr. R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul). Prof. Vijay Kumar Malhotra, Acting President, Indian Olympic Association was also present.
Announcing Amul’s support for the Indian contingent to the London 2012 Olympic Games, Mr. R S Sodhi said that , “Amul is committed to strengthening the Olympic movement in India and encourage young generation from all corners of the country to take up Olympic sports. I take great pleasure and pride in announcing our sponsorship of the Indian contingent to the London 2012 Olympic Games as ‘Olympic Partner’.”
India is the largest producer of milk in the world and Amul is not only India’s but Asia’s largest milk brand. Further, he said that this association and activities around it will help in engaging the youth so that they can enjoy a healthy life and strive to become swifter, higher and stronger in their endeavours.
Amul has recently associated with sports events like Cricket World Cup and Formula 1 to engage the youth. Mr Sodhi mentioned that the Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate.
Lauding Amul’s support to the Indian Olympic contingent, Prof VK Malhotra, Acting President, IOA said that the sponsorship funds will be used for the athletes.
Raja Randhir Singh, Secretary General, IOA said, “I would like to congratulate Amul for flagging off its Olympic initiative today.” Mr Anil Khanna, Chairman, Finance Commission, IOC and also the Chairman of the Marketing Committee for London 2012 games too welcomed Amul’s association with the Indian contingent.
— Business Wire India