In a not so welcome development of cooperative vs cooperative Delhi’s Mother Dairy, wowed by its own stratospheric success over the years, is expanding activities to take on more successful brands.
Mother dairy is mainly trying to outdistance its arch rival the Gujarat Cooperative Milk Marketing Federation that boasts the most famous domestic Amul brand.
Interestingly, both mother dairy and Amul owe their origins to the same National Dairy Development Board.
In recent years, many international companies such as Unilever, Nestle and Britannia have entered the Indian dairy market and the amount of competition has multiplied.
According to sources close to mother dairy, apart from meeting the challenge posed by the international business rivals, Delhi’s dairy giant has worked out a special strategy to outmaneuver its native rival Amul.
Another interesting feature of this competition is Amul was begun by Kurien and his once-a-protégé Dr Amrita Patel is heading NDDB today.