GCMMF, which owns Amul has marked its 75th anniversary by crossing group turnover of Rs 53,000 crore and Amul Federation’s turnover to Rs 39,248 crore in 2020-21. These figures were revealed during the 47th AGM of the co-op dairy titan held on Tuesday.
The largest food and FMCG brand in India, Amul handled an extra 35-40 lakh litres of milk, every day, during the pandemic period. Results of the apex body of dairy cooperatives in Gujarat were declared on 20th July 2021, in the 47th Annual General Meeting of Amul Federation.
Despite the negative impact of the Covid pandemic on demand from restaurants, hotels and catering segment, as well as adverse impact on dairy commodity markets, Amul Federation registered turnover of Rs. 39,248 crore in 2020-21, while Amul group turnover crossed Rs. 53,000 crore.
Consumer pack business of Amul grew by 8.1%, while bulk dairy commodities, as well as sales from restaurants and hotels suffered a decline in 2020-21, due to Covid. The cooperative now aims to double its group turnover to Rs. 1 lakh crore by the year 2025. Amul is currently ranked 8th on IFC’s global ranking of dairy organisations, climbing rapidly from 18th position in 2012 to 8th rank in 2020.
Shamalbhai Patel, Chairman, Amul Federation, emphasised the fact that “Over the last eleven years our milk procurement has witnessed a phenomenal increase of 171%. This enormous growth was a result of the high milk procurement price paid to our farmer-members which has increased by 136% in this period. The highly remunerative price has helped us retain the farmers’ interest in milk production, he added.
Lauding his team for uninterrupted supply during Covid, the Chairman thanked the Government of India for creating the new Ministry of Cooperation. “Formation of this new ministry further emphasises the importance of cooperatives in our society and economy”, he added.
Patel also thanked the Government of Gujarat, Chief Minister of Gujarat and Deputy Chief Minister for special Covid financial support.
R S Sodhi, Managing Director, Amul Federation, informed that “since out-of-home consumption in hotels, restaurants, cafes, and catering segments was significantly impacted during the Covid pandemic, we focused our attention on enhancing in-home consumption of our products.
We redesigned our marketing campaigns to educate and inform consumers about using our range of products to try our restaurant-style dishes at home. Impressive growth in sales of our consumer products in the household segment, helped us overcome the impact on demand from the Institutional segment”, Sodhi added.
“Managing last mile during COVID 19 was challenging and the entire Amul team went beyond their call of duty. Amul also launched a range of new products and variants based on the platform of immunity”, underlined Sodhi
Amul is planning big celebrations on the 75th anniversary which coincides with the Birth Centenary of Dr Verghese Kurien. Born in the year 1946 from two small villages collecting just 250 litres of milk per day, in 1946, today it handles more than 29 million litres of milk on a peak operating day.