In his monthly radio program ‘Mann ki Baat’, Prime Minister Narendra Modi mentioned the ‘Karthumbi Umbrellas’ being manufactured under the supervision of Vattalakki Cooperative Agricultural Society in Palakkad district of Kerala.
“In a way, umbrellas have a special significance in the culture of Kerala. Umbrellas are an important part of many traditions and rituals there. But the umbrella I am talking about is ‘Karthumbi Umbrella’ and it is crafted in Attappady, Kerala”, he said.
He further added, “These colourful umbrellas are strikingly splendid. And the special fact is that these umbrellas are made by our tribal sisters of Kerala. Today the demand for these umbrellas is rising across the country” the prime minister said.
PM Modi said, “They are also being sold online. These umbrellas are made under the supervision of ‘Vattalakki Cooperative Farming Society’. This society is led by women. Under the leadership of women, the tribal community of Attappady has displayed a wonderful example of entrepreneurship”he noted.
“This society has established a bamboo-handicraft unit. These people are now also preparing to open a retail outlet and a traditional cafe. Their aim is not only to sell their umbrellas and other products, but also they are introducing their tradition, their culture to the world”, the PM underlined.
The Karthumbi umbrellas have completed their journey from a small village in Kerala to multinational companies.