The Shillong Times reports the Arsla Organic Tea Growers’ and Producers’ Cooperative Society in Ri Bhoi seeks help from the Meghalaya government to support its tea brand on the market.
The cooperative society had to carry out “distress” sale of its organic tea at the Guwahati Tea Auction Centre (GTAC) following lack of price realization from the open market.
The cooperative wants help in the form of a minimum support price. A source close to the society says with regret ”Asla tea though being organic certified is not treated as organic but as conventional one”.