National Dairy Development Board (NDDB) has developed “Quality Mark” Award Scheme for dairy Cooperatives to promote and encourage enhancement of safety, quality and hygiene of milk and milk products manufactured by dairy cooperatives.
The NDDB is in the process of registering the quality mark logo under Trademarks Act, 1998. The Dairy units which meet the criteria for award of quality mark will be allowed to use the logo on the package containing milk and milk products, reads a govt release.
It is aimed at bringing about process improvement in the entire value chain from producer to the consumer to ensure availability of safe and quality of milk and products both for the domestic and foreign market.
The Quality Mark” Award Scheme for dairy Cooperatives in the country has been initiated to instill confidence in the consumers for the quality of milk being marketed by them by ensuring availability of safe and good quality milk and milk products.
The assessment is a two-step process involving pre-assessment and a final assessment. The pre-assessment largely covers the village level procurement and the final assessment is made for the evaluation of 45 critical and 97 major parameters that influence the quality of the processed milk and milk products.