The ‘Nandini logo’ will adorn Scotland and Ireland cricket teams’ jerseys in the ICC Men’s T20 World Cup.
Karnataka Milk Federation (KMF) aims for global recognition through sponsorship, also introducing ‘Nandini Splash’ energy drink in the US during the tournament.
KMF sees the event as a chance to expand its market and revenue. Meanwhile, criticism arises over prioritizing international teams over local sports entities.
The sponsorship, estimated at Rs 2-2.5 crore per team, prompts debate on social media, led by figures like TV Mohandas Pai.