The Gujarat Cooperative Milk Marketing Federation (GCMMF) plans to launch its Amul products in Europe, starting with Spain, by the end of this month, Managing Director Jayen S. Mehta announced at IIFT’s convocation.
Amul aims to expand across Europe, following its recent debut in the U.S., where it introduced four milk variants: Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim. Amul’s products, including cheese and ice cream, are also available in Canada.
With a turnover of Rs 80,000 crore, Amul is globally recognized as the strongest dairy and food brand, owned by 36 lakh farmers.
Mehta emphasized cooperatives’ role in strengthening rural India and encouraged IIFT graduates to explore careers in international trade, advocating ethical values, health, and well-being for professional success.