Gujarat Cooperative Milk Marketing Federation (GCMMF) has come up with a third party milk processing unit in Guwahati, reports ET. GCMMF plans to sell around 30,000 litres milk per day. Guwahati unit has producing facility of one lakh litres milk per day.
A GCMMF source is quoted saying, “We have identified Assam and North-East (NER) as an opportune market for our Fresh Product offerings. Guwahati has total milk market of about 3.20 Lakh Litres per day, out of which 50 percent of milk is sold in loose form.”
Loose milk doesn’t ensure consistent quality throughout the year which is ensured by Amul pouch Milk. Amul is looking to garner a market share of 40 percent in Guwahati fresh milk market, it added.
It aims to serve 17 lakh residents in Guwahati. Amul says per capita consumption of milk in Assam is 70 grams per person per day while national average is 336 gram per person per day.