R.S. Sodhi, MD of Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, has said the cooperative has sent a legal notice to Google regarding individuals and organizations using the Google platform for fraudulent practices, reports Business Line.
A series of fake B2B campaigns regarding Amul Parlors, distributors have been circulated through fake websites using Google Search ads. Scores of people across the country and age group have lost their money, Sodhi said.
Amul says Google Ads platform has allowed undesirable elements to use its paid promotion services without any background checks and thus made money from the click-based advertising on their page.
Amul had run a promoted ad on Google Search to warn customers against such fake campaigns.