Does Milky Mist aim to challenge Amul?

South Indian dairy giant Milky Mist is reportedly planning a Rs 20,000 crore initial public offering (IPO) to expand its product portfolio and compete with national rival Amul, according to Moneycontrol. The IPO aims to bolster Milky Mist’s presence in North, West, and other Indian regions.

The move follows unsuccessful discussions with investment firm WestBridge, which manages approximately $8 billion in assets.

Milky Mist’s IPO strategy is part of a broader effort to enhance its market position and diversify its dairy offerings. HT could not independently verify this information.

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