Amul’s ‘India 3.0’, a book on Amul’s campaigns over the years has hit the stands. The book looks at how Amul’s endearingly small child has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket.
The first two editions of the book sold 1.5 lakh copies. RS Sodhi, MD GCMMF said ” the topics covered in the book were liked by everybody and that is why we keep coming out with new editions.”
With celebrity contributing writers like Amitabh Bachchan, Shashi Tharoor, Jug Suraiya, Indrajit Hazra, Jai Arjun Singh, Santosh Desai, Naresh Fernandes, Agnello Dias, Arnab Goswami and Karan Johar and colourful Amul adverts, Amul’s India 3.0 is a unique take on 50 years of India’s history, the highs and lows, through the eyes of the adorable little Amul moppet.