The Delhi High Court has directed the owner of a cookware brand Maruti Metals to stop manufacturing its products under the “AMUL” name.
The HC directed that all existing packaging of cookware under the ‘AMUL’ mark will be destroyed by the manufacturer.
The high brand value of Amul also makes it vulnerable to copying. Earlier it fought cases against the manufacturers of underwear, tractors and other products to use the name’ Amul.
But Amul led from the front by its MD RS Sodhi had fought a heroic fight against PETA’s advocacy of Vegan Milk.