After a legal battle that limped along for several years, a commercial court in Vadodara, Gujarat has stopped Shri Shakti Dairy in the Naroda suburbs of Ahmedabad from vending pouched milk with the brand names of Anul Taaza and Anul Shakti , that rhyme with Amul Taaza and Amul Shakti, reports Times of India.
Way back in 1998, GCMMF that markets various milk products under the brand Amul noticed Naroda based Shri Shakti Dairy using the subterfuge of phonetic similarity to Amul’s products for selling its own products.
Amul’s several legal notices to Shri Shakti Dairy and its marketing agency had been to no avail. Amul finally went to court demanding a ban on copycat that causes confusion in the minds of customers.