APN News reports Amul scores highest with nine number of brands featured of which are seven Category Leaders. Amul has stood out as one of the leading companies in the country.
The report is based on TRA’s proprietary syndicated primary research of Brand Attractiveness conducted with 2500 consumer-influencers across 16 Indian cities.
N. Chandramouli, CEO, TRA Research is quoted as saying “Amul is engrained in the sub-conscious of India and dominates the F&B Category. To have nine brands in different Categories of F&B of which seven are Category leaders makes it a dominant leader in this segment.
Amul leads in Milk, Dairy-Diversified, Butter, Ice-cream/Frozen Dessert, Cheese, Milk Powder and Yogurt Categories.”
