The milk cooperative behemoth Amul has rubbished social media rumours regarding the launch of a new cheese brand and said such claims are fake and have no foundation in facts.
Amul has posted a message on social media site X saying this is for your kind information that a fake message is being forwarded on WhatsApp and Social Media platforms regarding a new type of Amul Cheese.
The message read “This post has been used to create misinformation and spread unnecessary fear and concern among consumers, ” Amul further noted.
Established in 1946 as a cooperative, Amul has become the country’s leading dairy brand and a popular name in more than 50 countries.