The iconic Amul girl makes a splash at the Maha Kumbh Mela with a creative and eye-catching topical. The dairy brand’s latest illustration features a woman draped in a saree, offering prayers in the holy river alongside a figure resembling a priest.
The artwork is accompanied by the tagline, “Utsav aur utsaah ka Sangam,” and the playful wordplay, “Amul – Maha Butter.”
Sharing the illustration on Instagram, Amul captioned it, “Amul Topical: Celebrating the Maha Kumbh Mela…” The post quickly gained traction, earning admiration and love from followers. One fan even called it the brand’s “best” topical yet.
Amul’s topicals continue to charm social media, with many users expressing their affection for the brand’s witty and timely creations.