Mint reports Amul was featured on one of the mega billboards at America’s Times Square New York.
Amul’s latest campaign ‘Be More Milk’ was shown on the billboard visible at the Nasdaq MarketSite. The 15-second ad campaign will be run 20 times an hour or 480 times a day.
“#Amul’s #BeMoreMilk reaches Times Square, New York to celebrate the values of today’s youth – pure, authentic, honest, natural, comfortable, refreshing and blends in with everyone,” posted Amul cooperative’s social media account on X.
The Indian cooperative behemoth’s advertisement focuses on imbibing values of milk among humans.