Mint reports Amul was featured on one of the mega billboards at America’s Times Square New York.
Amul’s latest campaign ‘Be More Milk’ was shown on the billboard visible at the Nasdaq MarketSite. The 15-second ad campaign will be run 20 times an hour or 480 times a day.
“#Amul’s #BeMoreMilk reaches Times Square, New York to celebrate the values of today’s youth – pure, authentic, honest, natural, comfortable, refreshing and blends in with everyone,” posted Amul cooperative’s social media account on X.
The Indian cooperative behemoth’s advertisement focuses on imbibing values of milk among humans.
Saw Amul stories at Anand during 70’s , while my Gandhian father interacted with Kurien, asking about its Milk Cream thrown away by Danish excess to sea being diverted for its Cooperative as Seed help.
The stories of Amul success then replicated across Bharat.
Wish such case study and model be the basis of Mr Amit Shah in coming Cooperative campaign.