GCMMF popularly known as Amul has made a name for itself as a company that sells dairy products. Amul girl has no doubt played an important role in branding its image. But Indian Cooperative has found out another reason behind its great reputation.
The incident is small yet significant. It shows how an organization gets built.
One of the readers based in Delhi wrote in the comment box of one of the stories of Indian Cooperative that the milk being supplied by Amul for the last three days had been stale.
Indian Cooperative forwarded the comment to R S Sodhi , Managing Director of Amul Monday evening. Mr Sodhi wrote back immediately asking for e-mail and other details of the complainant which Indian Cooperative supplied happily.
And then a torrent of communications started from the MD’s desk for the entire day. Next morning the comment-writer Sanjay JIndal ,a resident of Patparganj in Delhi was startled to find a whole team of Amul officials descending on his residence.
Taken aback by the fast-paced development he writes “
With reference to my complaint about Amul milk, I had posted on your portal, I wasn’t expecting any response at all, but I am very happy to inform you that they took notice and made an effort to understand and resolve the issue.
Amul’s representative visited me today and replaced the bad milk. He also assured me that they will also deal with the distributor who had refused to change the delivery and refused to replace the bad milk. But something to follow up if anything happens or not!
I also asked him if the entire customer who got the spoiled milk for few days, would they get the refund and he said yes, that they are going to process refunds thru the dealer network. Again something to watch if Amul would really do anything on this or these is just empty assurances.
Thanks again for your initiative. This gives encouragement to consumers who sometime think that there is no point in complaining because nothing will happen.
Sanjay Jindal firstname.lastname@example.org
Sodhi acting with alacrity and dispatch is something that could not only be useful for the cooperatives but also for our corporates. It is because of this kind of attitude that Amul takes on the India Inc and is a jewel of the Cooperative world. Will other MDs take cue from him?